Why is your company newsletter in English? Arent all your customers in rural areas?

Yes, good point. It turns out that customers appreciate that their stories and employees feel proud when their names are associated in a newsletter which is in English!

Everyone wants their kids to be in English medium schools and learn english. Imagine the pride when they carry a copy of our newsletter home and sit around with their families and the kids read out the newsletter start to finish. Or when they share it with their neighbours with pride and the neighbour’s kid reads that their neighbour is employee of the month at Vaatsalya Hospital.

Thats the reason why we print it in English. And, in addition to each of our employees, we give a copy to each of our customers to take home.

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Congrats to our newsletter team for making this happen month after month!