Even though studies reveal that most physicians participate in social media in some form or another in a personal capacity. From a professional perspective there exist many reasons why physicians are hesitant to engage on the social media stage.   Perhaps it is naïveté,  fear, the lack of practical, actionable, and relevant social or digital guidelines put forth by our professional organizations, and perhaps most important, is the misunderstanding that it is too time consuming and will not contribute to their practices’ bottom line revenue growth.

Even though studies reveal that most physicians participate in social media in some form or another in a personal capacity. From a professional perspective there exist many reasons why physicians are hesitant to engage on the social media stage.   Perhaps it is naïveté,  fear, the lack of practical, actionable, and relevant social or digital guidelines put forth by our professional organizations, and perhaps most important, is the misunderstanding that it is too time consuming and will not contribute to their practices’ bottom line revenue growth.