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Lily, who gave her age as ‘3½’, fired off her comments to the company  suggesting the name be altered.
She received a reply two weeks later from customer manager Chris King who wrote: ‘I think renaming tiger bread giraffe bread is a brilliant idea.
‘It looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?’

 Misnomer moan: Lily Robinson's letter to Sainsbury's asking why tiger bread wasn't called giraffe bread
Misnomer moan: Lily Robinson’s letter to Sainsbury’s asking why tiger bread wasn’t called giraffe bread

 Understanding: This witty and friendly reply from Customer Manager Chris King won him a lot of praise

Understanding: This witty and friendly reply from Customer Manager Chris King won him a lot of praise

Viral: Lily's mother posted her daughter's letter and the response on this Facebook campaign page which went on to get more than 140,000 'likes'

Viral: Lily’s mother posted her daughter’s letter and the response on this Facebook campaign page which went on to get more than 140,000 ‘likes’

He went on to explain that the bread had got its name because the first baker who made it a ‘looong time ago thought it looked stripey like a tiger.’
‘Maybe they were a bit silly,’ he added before signing off with his age ’27 1/3’, just as Lily did.
The girl’s letter and the supermarket’s reply has now gone viral eight months later with over 150,000 ‘likes’ on Facebook after her mother posted them online.
Sainsbury’s last night said it had given in to popular demand and started selling the new loaves from yesterday.
Read more: http://www.dailymail.co.uk/news/article-2094564/Giraffe-bread-Lily-Robinson-3-gets-Sainsburys-change-tiger-variety-viral-letter.html#ixzz2Oj4QgskO 

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