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Interesting note on healthcare in Businss StandardManagement & Marketing
The major concerns for Indians over the next 12 months are economy and health. Lack of adequate facilities in semi-urban and rural areas is making healthcare a bigger and more serious concern for consumers and this will surely affect the progress of the nation in future.
But things are getting better with time and a new-found vigour in health as well as pursuits such as visiting a personal trainer or hairdresser or taking health rejuvenating holidays are in vogue. This opens up a whole host of opportunities for marketers present in the wellness sector.

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